FAQs

Answers to frequently asked questions.

Get to know us better.

  • What is a B2B technology marketing agency, and how is it different from a general agency?

    MARKETING FOR TECH is a B2B technology marketing and digital marketing company. In fact, our company was founded by a former Silicon Valley technology marketer. We exclusively work on marketing products and services for technology companies, addressing complex buying cycles and technical audiences. Unlike general agencies, we understand tech buyers, enterprise sales processes, and how to position complex solutions effectively. You can learn more about us here.

  • When does it make sense to outsource marketing?

    It makes sense to outsource marketing when your company needs specialized expertise, faster execution, or additional capacity beyond what an in-house team can provide, and also, when there is not a marketing function in-house. 


    Outsourcing marketing is also effective when launching new products, entering new markets, organizing special events, or when marketing needs to scale quickly without increasing internal headcount.

  • We already have a marketing person or team in-house. Why should we work with an external agency?

    Sometimes there may not be enough expertise or capacity to handle all aspects of marketing in-house.


    Even with an internal team, partnering with MARKETING FOR TECH brings specialized expertise, fresh perspectives, and access to advanced tools and industry best practices. Together, we can scale campaigns faster, provide strategic guidance, and complement your team’s skills to achieve measurable results more efficiently.

  • What will our collaboration be like?

    In order to do an effective job, we need to understand your products, industry, and corporate culture. Throughout our collaboration, we work closely with you as an extension of your team. By collaborating openly and consistently, we ensure our marketing efforts reflect who you are and support your business goals in a practical, effective way.

  • Do we need to have an existing marketing team to work with you?

    No, you do not need an internal team. We can work independently or complement your existing marketing staff, providing expertise, strategy, and execution without overloading your internal resources. We'd be happy to show you examples of companies that have fully outsourced their marketing to us upon request.

  • Which types of companies are the best fit for your services?

    Typically, B2B technology companies which are looking to grow revenue, ramp up marketing, generate high-quality leads, build brand authority, improve their visual image and digital footprint, and align marketing strategy with complex buyer journeys.

  • Do you specialize in marketing specific types of technology (e.g., SaaS, enterprise, hardware)?

    We can apply our tech marketing expertise to any type of technology company from software to hardware. Our experience allows us to tailor marketing strategies to the unique needs of each technology type and target audience. We have a diverse customer portfolio spanning from SaaS / enterprise software, edge computing, shipping, commoditech, healthtech, telco, fintech, ICT, and many more.

  • Do you handle strategy, execution, or both?

    Both. A marketing strategy aligned with business objectives is essential in providing a clear direction for how a company attracts, engages, and converts prospective customers. We can both devise a marketing strategy and handle the execution of it, depending on the needs of each tech company.

  • Can you provide examples or case studies of past client successes?

    Yes, we'd be happy to provide client case studies. Please get in touch with us to request them.

  • What is your approach to go-to-market strategy or demand generation?

    We start by understanding your business objectives and audiences, then create a tailored go-to-market plan which serves as the marketing foundation for all future activities. Our approach aligns marketing and sales to accelerate pipeline and revenue growth.

  • Can you scale campaigns for funded startups as well as enterprise tech companies?

    Yes, we align and adjust our methodology and approach to match the company's size, resources, and goals.