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MARKETING FOR TECH

OilX Teams up with Marketing For Tech

12/18/2018

 
OilX is an oiltech startup that specializes in oil analytics and market intelligence. The OilX analytics platform provides a comprehensive view into the global oil market and enables both oil analysts and traders to gather data-driven insights in real-time and draw conclusions faster. 

We're excited about our new collaboration with the OilX team and look forward to assisting the company with its international marketing strategy.
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Medical tech startup RTsafe selects Marketing For Tech

6/26/2018

 
We're thrilled to be working with RTsafe, a medical technology startup, that is creating remarkable technology. The company was founded in 2014 by medical physics professors, with considerable experience in the field of radiation oncology, aiming to address the issue of quality assurance in radiotherapy.

RTsafe products can be used by radiation professionals to significantly enhance the safety and accuracy of radiotherapy for cancer and other medical conditions. 

We look forward to our collaboration with RTsafe on their marketing strategy & execution.
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GDPR: What does it mean for your business & marketing

3/2/2018

 
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On May 25, 2018 General Data Protection Regulation (GDPR) goes into effect. The intent of this regulation is to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy.

Find out here what this means for your businesses and marketing processes.

Product Launch: What to Pay Attention to When Launching a Tech Product

12/11/2017

 
-- by Tina Miteko, founder, Marketing For Tech
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​In a previous article, I wrote about how companies can be better at learning from their failures so they can push their business forward. 

When launching a new technology product there are three things that must be an integral part of the product development and product launch process.

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Failing Forward: Why Corporations Find It Difficult to Innovate

11/1/2017

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-- by Tina Miteko, founder, Marketing For Tech
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In an interview that was published on The Motley Fool in 2008, Jim Keyes, a former CEO of Blockbuster, a provider of home movie and video game rental services via a chain of retail stores, talked about the company's reluctance to invest in the digital content delivery market at the time because he did not want to risk shareholder money in a market that was a few years away from it being commercial. Mr. Keyes also thought at the time that up-and-coming companies such as Netflix and Redbox, that were operating under different business models, were not on Blockbuster's "radar screen in terms of competition."   

Netflix's initial business model was focused on the DVD rental-by-mail market, whereas Redbox specialized in DVD movie and game rentals via automated kiosks that were deployed in grocery stores, pharmacies and other places across the U.S.

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Marketing For Tech to co-present at Infocom World Conference on Corporate Innovation, October 25

9/27/2017

 
We're excited to hold a presentation and workshop on Corporate Innovation along with our partners at Hippocampus at the upcoming Infocom World Conference. Infocom is the largest conference for Telecoms, IT and Media in Southeastern Europe, and an annual meeting point for digital industry executives.
"Corporate Innovation: Why Should I Care?"
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Date:
Wednesday, October 25, 2017

Presentation/Workshop Time: 3pm-4pm
Location: Divani Caravel Hotel, Room: Naousa

Our presentation will address:
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  • Why corporations are having a hard time innovating
  • Why corporations can't act like startups
  • How innovation impacts customers
  • Top corporate innovation challenges
  • How to get started with corporate innovation
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​Registration is free but seating is limited. Learn more about Infocom and register here.
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Marketing For Tech to Support the  2017 MITEF Tech Startup Competition in Greece

4/18/2017

 
We're excited to announce that we're partnering again with MIT Enterprise Forum Greece to support the startup competition of 2017.

Our marketing workshop presentation will take place on April 20th, 2017 at the Microsoft headquarters in Athens, Greece.


The MIT Enterprise Forum (MITEF) Greece Startup Competition is a business accelerating competition in which promising technology startups compete for prizes.
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