Read the article here.
We had the pleasure to speak with the Greek Reporter and share our views about the growing technology startup scene in Greece, digital nomads, and PALMOS, the interactive map of the Greek technology start-up ecosystem that we have created.
Read the article here.
DPW21 is a global gathering that connects key players in the digital commoditech ecosystem
Marketing For Tech is managing the end-to-end organization and promotion of Digital Petroleum Week 2021 (DPW21) which will take place February 22-24, 2021. DPW21 is a virtual conference & exposition hosted by OilX and a global gathering that connects key players in the digital commoditech ecosystem. The event brings together thought-provoking entrepreneurs, corporate executives and digital evangelists to interact on a single platform and aims to provide insights into some of the most transformative developments in the oil tech sector.
The inaugural event includes:
PALMOS tech startup map
We're excited to introduce, PALMOS, an interactive and dynamic visual map of the Greek technology startup ecosystem. PALMOS, which is derived from the Greek word that means pulse, captures the beat of Greece’s rising technology startup sector. To view PALMOS, visit https://www.marketingfortech.com/palmos.
The word freemium is a combination of the words “free” and “premium” and is often used as a marketing strategy by early-stage startups and mature technology companies. Typically, the company offers a feature or seat limited version of a product at no cost to the user while access to advanced features, additional seats and services can be unlocked only by upgrading to the premium and full versions of the product. The objective is to “hook” the user to the free version of the product with the eventual goal of turning them into a paying subscriber.
The model is particularly suited to software-as-a-service (SaaS) companies, web and mobile apps as the cost of distribution can be insignificant as long as the free version of a product does not cannibalize the company’s premium products. The freemium business model is used as a marketing tactic by technology companies to grow the user base, create brand awareness, disrupt the competition, and enter price-sensitive markets.
A freemium offering has several advantages. In the first place, customers can try your product to some extent before they actually decide to buy it. In addition, you can uncover insights such as the product features that your users are mostly excited about. Furthermore, you can identify the market segments and the audiences which are mostly interested in your product. The freemium business model can help a company to scale up, gain traction and grow the user base without relying on a sales team or investing on marketing campaigns that require a substantial advertising investment.
China and the rest of the world have been facing huge challenges due to the outbreak of the coronavirus. The virus has so far claimed the lives of more than 2,000 people, with the vast majority in mainland China, and more than 75,000 people are estimated to have been infected according to CBS News.
The speed at which the Chinese people have moved and the rapid deployment of technology in an effort to contain this epidemic has been impressive.
Artificial Intelligence & robots combating a medical outbreak
Artificial Intelligence (AI) and robots have been called to the front line to contribute to the containment of the coronavirus outbreak. The Chinese are putting technology to good use to eliminate human contact, alleviate overworked medical staff and prevent this highly infectious disease from spreading further.
Technology and innovation is impacting multiple industries including jewelry design. Derived from a combination of Mechanical Engineering with 3D printing and jewelry, Mojools has introduced a new jewel type that brings unprecedented customization and personalization of fine jewelry pieces to its wearers.
We´re excited to be working with the Mojools team on their marketing strategy & execution.
We're thrilled to have The Signal Group on-board, a leader in commercial shipping management and technology software, and the opportunity to collaborate with the team on their marketing strategy & execution. The company brings together shipping best practices with internet-age advanced analytics and management methods.
Leveraging AIS, artificial intelligence and data science, the company's technology products enable the shipping ecosystem to make informed and faster decisions and gain, as a result, a powerful negotiating edge.
Freemium as a marketing strategy for technology companies
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