We're excited to introduce, PALMOS, an interactive and dynamic visual map of the Greek technology startup ecosystem. PALMOS, which is derived from the Greek word that means pulse, captures the beat of Greece’s rising technology startup sector.
The word freemium is a combination of the words “free” and “premium” and is often used as a marketing strategy by early-stage startups and mature technology companies. Typically, the company offers a feature or seat limited version of a product at no cost to the user while access to advanced features, additional seats and services can be unlocked only by upgrading to the premium and full versions of the product. The objective is to “hook” the user to the free version of the product with the eventual goal of turning them into a paying subscriber.
The model is particularly suited to software-as-a-service (SaaS) companies, web and mobile apps as the cost of distribution can be insignificant as long as the free version of a product does not cannibalize the company’s premium products. The freemium business model is used as a marketing tactic by technology companies to grow the user base, create brand awareness, disrupt the competition, and enter price-sensitive markets.
A freemium offering has several advantages. In the first place, customers can try your product to some extent before they actually decide to buy it. In addition, you can uncover insights such as the product features that your users are mostly excited about. Furthermore, you can identify the market segments and the audiences which are mostly interested in your product. The freemium business model can help a company to scale up, gain traction and grow the user base without relying on a sales team or investing on marketing campaigns that require a substantial advertising investment.
China and the rest of the world have been facing huge challenges due to the outbreak of the coronavirus. The virus has so far claimed the lives of more than 2,000 people, with the vast majority in mainland China, and more than 75,000 people are estimated to have been infected according to CBS News.
The speed at which the Chinese people have moved and the rapid deployment of technology in an effort to contain this epidemic has been impressive.
Artificial Intelligence & robots combating a medical outbreak
Artificial Intelligence (AI) and robots have been called to the front line to contribute to the containment of the coronavirus outbreak. The Chinese are putting technology to good use to eliminate human contact, alleviate overworked medical staff and prevent this highly infectious disease from spreading further.
Technology and innovation is impacting multiple industries including jewelry design. Derived from a combination of Mechanical Engineering with 3D printing and jewelry, Mojools has introduced a new jewel type that brings unprecedented customization and personalization of fine jewelry pieces to its wearers.
We´re excited to be working with the Mojools team on their marketing strategy & execution.
We're thrilled to have The Signal Group on-board, a leader in commercial shipping management and technology software, and the opportunity to collaborate with the team on their marketing strategy & execution. The company brings together shipping best practices with internet-age advanced analytics and management methods.
Leveraging AIS, artificial intelligence and data science, the company's technology products enable the shipping ecosystem to make informed and faster decisions and gain, as a result, a powerful negotiating edge.
Bloc-X represents the modern way to trade commodities. The company provides an electronic trading platform for OTC Oil Block Future markets that can reduce transaction costs by up to 90%. We're delighted to be working with the Bloc-X team on their launch and international marketing strategy.
OilX is an oiltech startup that specializes in oil analytics and market intelligence. The OilX analytics platform provides a comprehensive view into the global oil market and enables both oil analysts and traders to gather data-driven insights in real-time and draw conclusions faster.
We're excited about our new collaboration with the OilX team and look forward to assisting the company with its international marketing strategy.
Freemium as a marketing strategy for technology companies
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