How to choose the right co-founder for your startup

December 12, 2025

Share this article

Finding a co-founder is a crucial step for any start-up. It's important to ensure that you find someone who has the skills, experience, and personality to complement your own.

Woman and man seated, discussing, holding laptops and tablets. Interior setting, natural light.

Here are 10 questions you can ask a potential co-founder to assess a good fit.


  1. What is motivating you to do this start-up?
    Understand the motivations behind a person's decision to found the start-up and what his/her personal goals are.

  2. What is your vision for this start-up?
    Ensure that you and your potential co-founder are aligned and have the same goals in mind.

  3. What responsibilities will you assume? Who will be the CEO?
    A founder may or may not want to be the CEO. Discuss and clarify the role, title, and responsibilities of each founder in the company.

  4. How much equity do you expect to receive?
    Establish expectations and discuss how to determine the fair distribution of ownership and financial compensation among the co-founders.

  5. How committed are you?
    Starting a company is a huge commitment. It's important to make sure that each founder is willing to put in the time and effort needed to make your start-up successful.

  6. How will we handle conflict?
    Conflict is inevitable in any partnership. Discuss how to handle disagreements, what will happen if the co-founders do not want to work together anymore, and what will happen if a co-founder decides to leave the company voluntarily or involuntarily.

  7. What are you work-life balance expectations?
    Discuss expectations or boundaries in terms of availability and commitment, working schedules and things outside of work that are important to each founder.

  8. What values do you believe should form the foundation of our company culture?
    Discuss alignment and compatibility in terms of shared values and principles and the foundation needed to foster a positive and productive work culture.

  9. How does this start-up align with your personal and professional goals?
    Discuss the level of personal investment and alignment between each founder's aspirations and the company's trajectory.

  10. How does your previous work experience relate to the vision of the start-up?
    Determine whether a founder can bring relevant expertise, knowledge, and industry connections. Discuss lessons learned and willingness to adopt to the unique challenges and opportunities the start-up may encounter. 

These questions can help you initiate discussions and gain insights into the potential co-founder's perspective on these important topics, allowing you to assess alignment and identify potential conflicts early on. Remember to have open and honest conversations to ensure a thorough understanding of each other's view.

If you are still not sure if you have a good fit, consider collaborating on a small project or trial period before fully committing to the co-founder relationship. This allows you to work together, understand each other's working style, and assess how well your visions align in practice.

Recent Posts

Person typing on a laptop with a software interface. Dark screen, hands on keyboard, inside setting.
December 20, 2025
Search behavior is changing in fundamental ways. Learn what answer engine optimization is and why it matters.
Three people in business attire holding white masks in an office setting.
December 19, 2025
Discover why successful B2B marketing depends on deeply understanding buyers’ roles, challenges, motivations, and decision-making processes.
Hand holding a red horseshoe magnet attracting white paper cutouts of people on a blue background.
December 18, 2025
Useful checkpoints to help diagnose and solve lead conversion challenges that B2B companies may have.
People icons with a magnifying glass over a pie chart, orange, yellow, and blue segments.
December 17, 2025
Explore account‑based marketing (ABM) strategies and best practices for targeting and engaging high‑value B2B accounts.
A hand touching a tablet displays a glowing, upward-trending graph.
December 16, 2025
This article explores product-led growth (PLG) as a strategy where the product itself drives customer acquisition, adoption, and expansion.
Turquoise
December 15, 2025
We interviewed venture capitalist Bill Reichert to get his insights on what investors seek in tech startups, founder mistakes, and how funding decisions are made.
Show More

Explore our impact on
B2B businesses

across multiple sectors.