Free B2b marketing ONLINE Assessment

Do you have a strategy gap, an execution gap or both?

(15 questions. instant results.)

Understand where your marketing is breaking down and where to focus next.

B2B tech companies aren't struggling with marketing because they lack effort. They're struggling because they have a gap, either in strategy, execution, or both, and they're trying to fix the wrong thing.

This 15-question assessment tells you exactly which gap you have, how deep it runs, and where to focus first. It takes four minutes. The results are instant.

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DISCLAIMER:

This assessment is provided for informational and educational purposes only and is based on self-reported responses. It does not constitute professional, legal, financial, or business advice, and should not be relied upon as the sole basis for decision-making. Results are indicative only and may not fully reflect the complexity of your business or circumstances. No representation or warranty, express or implied, is made regarding the accuracy, completeness, or applicability of the results. To the maximum extent permitted by applicable law (including EU law), the creators disclaim all liability for any loss, damage, or consequences arising from use of this assessment or reliance on its result.


  • What is a B2B marketing gap?

    A B2B marketing gap is the difference between the marketing effort a company puts in and the results it gets. It usually comes down to two root causes: companies may have a marketing strategy gap, an execution gap, or a gap in both areas.

  • What is the difference between a marketing strategy gap and a marketing execution gap?

    A strategy gap means your marketing lacks direction. For example, you haven't defined clearly enough who you're targeting, what makes you different, or how buyers move from problem awareness to decision. An execution gap means the direction is there but the day-to-day marketing isn't consistent, integrated, or optimized enough to build momentum. They need completely different fixes, which is why diagnosing which one you have matters before investing more time or budget.


    Not sure what your gap is? Take our B2B Marketing Assessment.

  • How do I know if our B2B marketing strategy is working?

    If your marketing is generating consistent, qualified pipeline and your sales team agrees on lead quality, your strategy is working. If you're producing content and running campaigns but pipeline is unpredictable, leads are inconsistent, or sales keeps saying the leads aren't good, you likely have a strategy gap, an execution gap, or both. The clearest signal is whether marketing activity connects directly to revenue outcomes, not just clicks or impressions. If you're not sure where your gap is, take a our B2B Marketing Assessment.

  • Why is our B2B marketing not generating pipeline?

    Common reasons B2B tech companies don't generate quality pipeline from marketing are: the ICP is too broad, the messaging doesn't speak to a specific buyer pain, the channels weren't chosen based on where buyers actually are, or the execution is too inconsistent to build trust over time. Budget can absolutely be a constraint but when sufficient budget is in place and results still lag, the issue is usually strategy or execution. More spend in those cases tends to amplify what isn’t working rather than fix it.


  • What should a B2B tech company focus on first: marketing strategy or execution?

    Strategy always comes first. Execution without strategy produces activity without direction (e.g., content that nobody reads, campaigns that attract the wrong people, and channels that don't compound). Once ICP, positioning, and the buyer journey are defined, execution becomes focused and more efficient. The common mistake is executing before the strategic foundation is in place.

  • How do I assess the maturity of my B2B marketing?

    B2B marketing maturity assessment looks at two dimensions: how clearly defined your strategy is (ICP, positioning, buyer journey, KPIs, sales-marketing alignment) and how consistently you execute against it (content cadence, channel integration, campaign optimisation, lead nurture, website conversion). Scoring both dimensions separately tells you where the real gap is and which to fix first. Take our B2B Marketing Assessment to find out where you stand.