Customer Case Study

Overview

XPertBilling is a world-class customer care & billing automation engine designed to handle the complex billing needs that organizations have at scale. From our first conversation, it was clear that they had an impressive solution and a strong market opportunity but their marketing wasn't doing them justice. The strength of their solution and brand wasn’t being clearly communicated to the market, and key opportunities to connect with potential customers were being missed. They came to MARKETING FOR TECH with a clear goal: to elevate their marketing.

The Challenge

Before engaging with our team, XPertBilling faced several critical challenges that limited their ability to stand out in a highly competitive and specialized market. While their technology was robust and scalable, their messaging, visual identity, and online presence weren’t fully communicating their value to prospective clients.

Here’ are the challenges that we uncovered:

• An offering spanning multiple industries with distinct needs —  XPertBilling serves different verticals each with its own unique pain points, language, and buying criteria. Their old website and marketing materials failed to address these distinctions clearly, resulting in diluted messaging.
• Inconsistent brand narrative — Written elements lacked cohesion, making the brand feel fragmented.
• Outdated web presence — Their previous website was not responsive and the visual elements lacked brand clarity and consistency.
• Lack of brand cohesiveness and consistency — Their visual identity, tone of voice, and messaging were not unified across channels, leading to a random and disconnected brand experience.
  
• Limited brand awareness and digital reach — Their presence on digital channels, including social media, was minimal and not supporting growth.

What We're Doing

We're now helping XPertBilling with their marketing strategy and execution, starting with one of the most impactful foundations: their digital presence.

Messaging + Revamping Website

The first milestone had to do with revamping their image on the web and improving their messaging. We delivered a new  website that features not only a fresh, more modern look but also has sharper and clearer messaging that reflects the company's mission.

Here is what we did:

• Designed the overall look and feel of the new site
• Created custom visuals tailored to their unique solution and audience
• Ensured brand consistency
• Built a responsive site for seamless user experience across desktop, tablet and mobile devices
• Created stronger brand narrative by writing copy that speaks directly to their potential customers

The result? A brand presence that reflects who XPertBilling truly is. And most important, a happy client and a momentum we are excited to build on.

Managing XPertBilling's Social Media

As a B2B technology company, XPertBilling’s LinkedIn presence is a vital touchpoint for building credibility, showcasing thought leadership, and connecting with decision-makers. Our team has taken on full management of their LinkedIn strategy from planning and content creation to publishing and engagement.

Our approach:

• Developed a LinkedIn content strategy aligned with XPertBilling’s business goals and target industries
• Created a consistent posting calendar featuring product insights, thought leadership, and industry trends
  
• Optimized company page visuals, messaging, and tagline to reflect the new brand positioning
  
• Monitored engagement and performance metrics to refine strategy and boost visibility
  

The outcome: A more active and professional LinkedIn presence that positions XPertBilling as a trusted voice in the customer care and billing sector.

Creative & Visual Design

Beyond digital strategy, our creative team supports XPertBilling across multiple touchpoints to ensure brand consistency and professional polish in every interaction.

Our creative deliverables include:

• Producing cohesive visual assets for social media
• Creating branded banner stands and exhibit visuals for conferences and industry events
• Designing impactful presentation templates and custom graphics
  
• Providing on-demand creative support for external communications

This comprehensive creative partnership ensures XPertBilling’s brand looks unified and compelling — whether online, on stage, or in print.