(Case study)
A hands-on marketing partnership that built a marketing foundation and turned a complex B2B solution into a brand that gets noticed.
XPertBilling is a customer care & billing automation engine designed to handle the complex billing needs that telecom service providers and other organizations have at scale. From our first conversation, it was clear that they had an impressive solution and a strong market opportunity but their marketing wasn't doing them justice. The strength of their solution and brand wasn’t being clearly communicated to the market, and key opportunities to connect with potential customers were being missed. They came to MARKETING FOR TECH with a clear goal: to elevate their marketing.
Industry
Telecom / Software
Client
XPertBilling
Services
Marketing strategy
messaging
website design
ON-PAGE SEO
social media
content
Services
Marketing strategy
messaging
website design
Services
ON-PAGE SEO
social media
content
(The challenge)
XPertBilling faced several critical challenges that limited their ability to stand out in a highly competitive and specialized market. Here are some of the challenges that we uncovered:
- An offering spanning multiple industries with distinct needs.
- Inconsistent brand narrative.
- Outdated web presence.
- Lack of brand cohesiveness and consistency.
- Limited brand awareness and digital reach.
(The solution)
We partnered with XPertBilling to establish their marketing strategy and execution, starting with one of the most impactful foundations: their digital presence. Our approach comprised:
Discovery & Foundation
- Conducted a marketing workshop to deeply understand XPertBilling’s product, target industries, and buyer personas.
- Clarified the core value proposition across multiple use cases while maintaining a unified brand narrative.
- Identified key messaging pillars to clearly communicate technical complexity in a simple, compelling way.
Messaging
- Developed a consistent messaging framework tailored to decision-makers in telecom and adjacent industries.
- Refined positioning to highlight XPertBilling’s scalability, reliability, and automation capabilities.
- Ensured messaging consistency across website, presentations, social media and digital channels.
Website Design
- Designed the overall look and feel of the new site.
- Created custom visuals tailored to their unique solution and audience.
- Ensured brand consistency.
- Built a responsive site for seamless user experience across desktop, tablet and mobile devices.
- Created stronger brand narrative by writing copy that speaks directly to their potential customers.
Social Media Strategy
- Established a LinkedIn strategy.
- Regular posts to engage target audience featuring product insights, thought leadership, and industry trends.
- Optimized company page visuals, messaging, and tagline to reflect the new brand positioning.
- Created a library of high-quality assets for use in social media.
- Monitored engagement and performance metrics to refine strategy and boost visibility.
Content & Thought-Leadership
- Proposed a content strategy and recommended ways to elevate key voices from within the organization and industry.
- Authored thought-leadership articles, laying the foundation for positioning XPertBilling as a trusted authority in billing automation space.
Creative & Visual Design
- Produced cohesive visual assets for social media.
- Designed branded backdrop for conference exhibit stand.
- Designed presentation template and custom graphics.
The Impact We Made*
+290%
Social Media IMPRESSIONS
+234%
reactions
100%
happy client
* within first 6 months
(Testimonial)
Working with MARKETING FOR TECH made an immediate, positive impact on our brand and transformed how we approach marketing. They brought fresh ideas, structure, direction, and a level of discipline and execution we didn’t have before. We now feel confident that our brand reflects the quality of our technology product and our marketing is intentional, cohesive, and aligned with where the business is going.
Udi Shoshan
CEO, XPertBilling
