B2B MARKETING CASE STUDY

Oil & Energy

(Case study)

How a Fully Outsourced Marketing Function Built Brand, Demand, and Credibility for an AI Company

OilX provides an award-winning AI-powered oil market data and analytics platform that leverages satellite and shipping data to give oil traders and analysts transparent, actionable insights into global oil fundamentals. From its early days as a technology startup through its acquisition, MARKETING FOR TECH worked side-by-side with OilX as their outsourced marketing department. Together, we grew the brand, delivered continuous marketing execution, and laid the foundation for a strong market presence that contributed to OilX’s acquisition by Energy Aspects. 


This case study highlights the depth of our collaboration and demonstrates how a fully embedded marketing partnership can accelerate the growth of a complex B2B tech company and SaaS solution.

Industry

Oil & Energy / SaaS

Client

OilX

Services

Marketing strategy
social media
content
email marketing
lead generation
lead nurturing
digital pr
e-learning
digital conference
regional marketing
paid advertising
award submissions
video
graphic design

(The challenge)

OilX required an agile marketing function that could keep pace with innovation and drive results without the overhead of hiring a full in-house department. As a fast-moving AI tech company, OilX faced several marketing challenges:

  1. A technical AI-driven software product that needed to be understood by commercial, non-technical audiences.
  2. Operating in a highly competitive, trust-driven industry where credibility and accuracy is critical.
  3. Scaling brand visibility and lead generation alongside rapid product and company growth.
  4. Lack of marketing expertise in an engineering-led organization.


Laptop with multiple data dashboards displaying charts and graphs.
Article about AI and oil traders, overlaid with graphs and an oil rig at night.
Tanker ship docked at a port next to industrial storage tanks and a bridge in the distance.

(The solution)

We partnered with OilX as an extension of their team, owning marketing strategy and execution. Our approach evolved with the company's growth and needs comprising of:

Marketing Foundation
  • Worked closely with the founding team to understand the product, value proposition, and target audiences.
  • Created ideal customer profiles and buyer personas which served as the foundation for future marketing initiatives.
Growth Marketing
  • Built and managed digital marketing campaigns to drive inbound interest and generate leads.
  • Developed conversion-focused landing pages and website content.
  • Delivered targeted email campaigns to educate, nurture, and convert prospective clients.
  • Managed targeted paid advertising across key B2B platforms.
Social Media
  • Supported the company's social media channels to amplify market insights and thought-leadership.
  • Helped grow engagement, followers, and visibility among industry professional across global markets.
Content & Thought-Leadership
  • Implemented ways to elevate key voices from within the organization and industry.
  • Authored articles and conducted interviews with senior leadership.
  • Supported media coverage and on-going industry visibility.
Regional & Localized Marketing
  • Delivered localized campaigns tailored to key regions and markets.
  • Supported OilX's expansion to international markets while maintaining brand consistency.
Events & Special Projects
  • Managed webinars and virtual conferences with strong attendance from target audiences.
  • Collaborated with the team on an E-learning academy.
  • Supported award nominations and submissions.
Creative & Visual Design
  • Produced cohesive visual assets, custom graphics for social media, paid ads, and other use.

The Impact We Made

Throughout our partnership with OilX, we demonstrated how a fully embedded marketing approach can drive meaningful impact for a technology company. By adapting marketing to match each stage of growth, amplifying thought leadership, and elevating the company's digital presence, we helped the company strengthen its market presence, engage the right audiences, and position itself for a successful acquisition.

Aerial view of a large oil refinery complex with storage tanks, pipes, and smokestacks against a green landscape.

(Testimonial)

Quotation marks

MARKETING FOR TECH has been an indispensable partner to OilX providing support across every facet of marketing. We cultivated a genuine partnership knowing that they always had our best interest at heart. Their dedication, expertise, and seamless integration with our team made them a trusted marketing ally.

Man in a suit smiles, standing against a plain white background.
Florian Thaler

CEO, OilX

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