The word freemium is a combination of the words “free” and “premium” and is often used as a marketing strategy by early-stage startups and mature technology companies. Typically, the company offers a feature or seat limited version of a product at no cost to the user while access to advanced features, additional seats and services can be unlocked only by upgrading to the premium and full versions of the product. The objective is to “hook” the user to the free version of the product with the eventual goal of turning them into a paying subscriber.
 
The model is particularly suited to software-as-a-service (SaaS) companies, web and mobile apps as the cost of distribution can be insignificant as long as the free version of a product does not cannibalize the company’s premium products. The freemium business model is used as a marketing tactic by technology companies to grow the user base, create brand awareness, disrupt the competition, and enter price-sensitive markets.
 
A freemium offering has several advantages. In the first place, customers can try your product to some extent before they actually decide to buy it. In addition, you can uncover insights such as the product features that your users are mostly excited about. Furthermore, you can identify the market segments and the audiences which are mostly interested in your product. The freemium business model can help a company to scale up, gain traction and grow the user base without relying on a sales team or investing on marketing campaigns that require a substantial advertising investment.
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Technology and innovation is impacting multiple industries including jewelry design. Derived from a combination of Mechanical Engineering with 3D printing and jewelry, Mojools has introduced a new jewel type that brings unprecedented customization and personalization of fine jewelry pieces to its wearers.

We´re excited to be working with the Mojools team on their marketing strategy & execution.

We're thrilled to have The Signal Group on-board, a leader in commercial shipping management and technology software, and the opportunity to collaborate with the team on their marketing strategy & execution. The company brings together shipping best practices with internet-age advanced analytics and management methods. 

Leveraging AIS, artificial intelligence and data science, the company's technology products enable the shipping ecosystem to make informed and faster decisions and gain, as a result, a powerful negotiating edge.

Bloc-X represents the modern way to trade commodities. The company provides an electronic trading platform for OTC Oil Block Future markets that can reduce transaction costs by up to 90%. We're delighted to be working with the Bloc-X team on their launch and international marketing strategy.

OilX is an oiltech startup that specializes in oil analytics and market intelligence. The OilX analytics platform provides a comprehensive view into the global oil market and enables both oil analysts and traders to gather data-driven insights in real-time and draw conclusions faster. 

We're excited about our new collaboration with the OilX team and look forward to assisting the company with its international marketing strategy.

We're thrilled to be working with RTsafe, a medical technology startup, that is creating remarkable technology. The company was founded in 2014 by medical physics professors, with considerable experience in the field of radiation oncology, aiming to address the issue of quality assurance in radiotherapy.

RTsafe products can be used by radiation professionals to significantly enhance the safety and accuracy of radiotherapy for cancer and other medical conditions. 

We look forward to our collaboration with RTsafe on their marketing strategy & execution.