Many companies often do an ineffective job communicating the value of their brand, products and services to their potential customers. As companies expand their product offerings, enter new markets and acquire other companies their marketing messaging can become inconsistent and complex.
Whether you’re an established company or a startup, in the process of building a new corporate website or revamping an existing one, rebranding your company, growing by acquisition or expanding your product portfolio, the messages, headings, and words that you use to describe your company and products in your marketing materials can make or break you.
Whether you’re an established company or a startup, in the process of building a new corporate website or revamping an existing one, rebranding your company, growing by acquisition or expanding your product portfolio, the messages, headings, and words that you use to describe your company and products in your marketing materials can make or break you.
Behind successful outbound marketing are powerful marketing messages. Get our e-Guide "Marketing Messaging & Positioning" and start creating yours.
Our new e-Guide on "Marketing Messaging & Positioning" walks you through the steps needed to lay the foundation of your outbound marketing initiatives and enables you to create messages that communicate your company's positioning and product’s unique value to your customers.
Get our e-Guide "Marketing Messaging & Positioning" to learn:
Get our e-Guide "Marketing Messaging & Positioning" to learn:
- 7 elements of successful marketing messaging
- How to create your brand story
- How to position your company and products in the market
- How to turn product features into benefits
- How to develop messages that sell
| This e-Guide also comes with 3 editable worksheets including:
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