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MARKETING FOR TECH

Freemium as a marketing strategy for technology companies

12/3/2020

 
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The word freemium is a combination of the words “free” and “premium” and is often used as a marketing strategy by early-stage startups and mature technology companies. Typically, the company offers a feature or seat limited version of a product at no cost to the user while access to advanced features, additional seats and services can be unlocked only by upgrading to the premium and full versions of the product. The objective is to “hook” the user to the free version of the product with the eventual goal of turning them into a paying subscriber.
 
The model is particularly suited to software-as-a-service (SaaS) companies, web and mobile apps as the cost of distribution can be insignificant as long as the free version of a product does not cannibalize the company’s premium products. The freemium business model is used as a marketing tactic by technology companies to grow the user base, create brand awareness, disrupt the competition, and enter price-sensitive markets.
 
A freemium offering has several advantages. In the first place, customers can try your product to some extent before they actually decide to buy it. In addition, you can uncover insights such as the product features that your users are mostly excited about. Furthermore, you can identify the market segments and the audiences which are mostly interested in your product. The freemium business model can help a company to scale up, gain traction and grow the user base without relying on a sales team or investing on marketing campaigns that require a substantial advertising investment.
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GDPR: What does it mean for your business & marketing

3/2/2018

 
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On May 25, 2018 General Data Protection Regulation (GDPR) goes into effect. The intent of this regulation is to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy.

Find out here what this means for your businesses and marketing processes.

Product Launch: What to Pay Attention to When Launching a Tech Product

12/11/2017

 
-- by Tina Miteko, founder, Marketing For Tech
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​In a previous article, I wrote about how companies can be better at learning from their failures so they can push their business forward. 

When launching a new technology product there are three things that must be an integral part of the product development and product launch process.

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New e-Guide: Developing Your Content Strategy

2/20/2017

 
According to Content Marketing Institute, 70% of B2B marketers say that they will produce more content in 2017, citing lead generation and brand awareness as their two most important content marketing goals in the next 12 months.

Is your company being left behind?

Our new e-Guide titled "Developing Your Content Strategy" gives you the basics on how to get started with your content development and content marketing strategy.
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FREE DOWNLOAD. CLICK HERE.

Clinton vs. Trump. Who Won in Digital Marketing?

11/11/2016

 
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The outcome of the 2016 US elections has caused mixed feelings among the citizens of the United States and the rest of the world. 
USA now has a new President-elect but which of the two presidential nominees won the war in digital marketing leading up to the elections? Here is a closer look at the digital marketing efforts of both presidential candidates.

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Why You Need a Content Strategy

10/3/2016

 
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In order to create awareness for your business, attract and educate your potential customers you need to have a well thought-out content strategy. Depending on your business goals, a content strategy typically aims to increase the volume of incoming leads, generate awareness for your company and educate the market on ways to solve the challenges that your potential customers are facing.

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3 Ways to Lose Potential Customers

6/6/2016

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Statistics show that any given time only 3% of potential customers are actively seeking to buy a new product or service. Vendors and service providers have to work hard to convince potential customers that their product or service is better than the competition.

But, what are some avoidable mistakes that companies make that could potentially turn customers away? Here are three examples that we recently encountered.

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