(Case study)
How we helped a novel technology gain recognition and traction in a competitive industry through multi-channel marketing.
Acromove is a provider of data migration and Edge Cloud solutions which bring a true cloud computing experience to the Edge. As the company prepared to bring its innovative solutions to market, Acromove faced the challenge of not only introducing a unique technology product but also educating the market on its transformative benefits. To support this mission, Acromove partnered with MARKETING FOR TECH to build awareness, establish credibility, and accelerate growth through a strategic, multi-channel marketing approach.
Industry
Edge Computing / IaaS
Client
Acromove
Services
strategy
social media
paid advertising
content
messaging
lead generation
email marketing
regional marketing
speaking engagements
graphic design
Web Design
(The challenge)
Acromove was looking to introduce its Edge Cloud solution to the market and also educate potential customers on its benefits. Bringing an innovative product to market comes with significant marketing challenges including:
- Market Education: Acromove’s innovative edge computing and data transfer products required clear communication to educate potential customers on their value and applications.
- Building Credibility: Establishing trust and authority in the industry was crucial.
- Generating Leads: Acromove needed an effective approach to attract potential customers.
- Brand Awareness: Creating recognition in a competitive tech market.
- Reaching a Global Audience: The company needed to reach a global audience and different decision makers across different industries.
(The solution)
We partnered with Acromove to tackle each marketing challenge head-on. Our approach comprised:
Foundation & Messaging
- Conducted a workshop to deeply understand Acromove's products, key audiences, and competitive differentiators.
- Identified key messaging pillars to clearly communicate technical complexity in a simple, compelling way.
- Ensured messaging consistency across website, sales materials, and digital channels.
Lead Generation
- Targeted key segments through paid advertising across relevant B2B channels.
- Nurtured potential leads through email marketing.
- Ensured brand consistency.
Social Strategy
- Managed the company's Linkedin account providing a platform to share insights and use cases, while building trust over time and making the company more visible to its target audience.
PR & Media Coverage
- Authored press releases.
- Placed Acromove in relevant industry publications, enhancing its reputation.
- Wrote script for product video to demonstrate how the product worked.
- Secured speaking sessions at key conferences, which positioned Acromove as a credible and knowledgeable player in the Edge Computing field.
Creative & Visual Design
- Produced cohesive visual assets for social media, website, advertising, and other use.
- Designed branded backdrop for conference exhibit stands.
- Designed branded T-Shirt.
- Designed presentations and custom graphics.
The Impact We Made
Our work helped Acromove establish a strong marketing foundation and position its Edge Computing solutions in the industry. With sharper messaging and a more focused market narrative, Acromove increased visibility among target decision-makers and built credibility through content, paid promotion, and industry speaking engagements. This groundwork turned early awareness into commercial traction and supported the company’s growth in a competitive global market.
