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MARKETING FOR TECH

Product Launch: What to Pay Attention to When Launching a Tech Product

12/11/2017

 
-- by Tina Miteko, founder, Marketing For Tech
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​In a previous article, I wrote about how companies can be better at learning from their failures so they can push their business forward. 

When launching a new technology product there are three things that must be an integral part of the product development and product launch process.

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Failing Forward: Why Corporations Find It Difficult to Innovate

11/1/2017

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-- by Tina Miteko, founder, Marketing For Tech
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In an interview that was published on The Motley Fool in 2008, Jim Keyes, a former CEO of Blockbuster, a provider of home movie and video game rental services via a chain of retail stores, talked about the company's reluctance to invest in the digital content delivery market at the time because he did not want to risk shareholder money in a market that was a few years away from it being commercial. Mr. Keyes also thought at the time that up-and-coming companies such as Netflix and Redbox, that were operating under different business models, were not on Blockbuster's "radar screen in terms of competition."   

Netflix's initial business model was focused on the DVD rental-by-mail market, whereas Redbox specialized in DVD movie and game rentals via automated kiosks that were deployed in grocery stores, pharmacies and other places across the U.S.

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New e-Guide: Developing Your Content Strategy

2/20/2017

 
According to Content Marketing Institute, 70% of B2B marketers say that they will produce more content in 2017, citing lead generation and brand awareness as their two most important content marketing goals in the next 12 months.

Is your company being left behind?

Our new e-Guide titled "Developing Your Content Strategy" gives you the basics on how to get started with your content development and content marketing strategy.
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FREE DOWNLOAD. CLICK HERE.

Clinton vs. Trump. Who Won in Digital Marketing?

11/11/2016

 
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The outcome of the 2016 US elections has caused mixed feelings among the citizens of the United States and the rest of the world. 
USA now has a new President-elect but which of the two presidential nominees won the war in digital marketing leading up to the elections? Here is a closer look at the digital marketing efforts of both presidential candidates.

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Why You Need a Content Strategy

10/3/2016

 
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In order to create awareness for your business, attract and educate your potential customers you need to have a well thought-out content strategy. Depending on your business goals, a content strategy typically aims to increase the volume of incoming leads, generate awareness for your company and educate the market on ways to solve the challenges that your potential customers are facing.

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3 Ways to Lose Potential Customers

6/6/2016

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Statistics show that any given time only 3% of potential customers are actively seeking to buy a new product or service. Vendors and service providers have to work hard to convince potential customers that their product or service is better than the competition.

But, what are some avoidable mistakes that companies make that could potentially turn customers away? Here are three examples that we recently encountered.

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Measuring Marketing Impact: Key Performance Metrics

5/12/2016

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Measuring marketing performance and its impact to a company's bottom line is critical. In this post, we discuss which metrics should companies pay attention to and why.
We're going to take a look at two lead generation funnels. One funnel that can be used by B2B organizations and another one by mobile apps and web-based businesses.
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    GDPR: What Does It Mean For Your Business & Marketing

    Product Launch: What to Pay Attention to When Launching a Tech Product


    ​Failing Forward: Why Corporations Find It Difficult to Innovate

    New e-Guide: Developing Your Content Strategy

    Why You Need a Content Strategy

    3 Ways to Lose Potential Customers

    Measuring Marketing Impact: Key Performance Metrics

    ​Sales Statistics That Matter
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    How to Identify Your Ideal Customers

    Three Product Launch Mistakes to Avoid 

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