Measuring marketing performance and its impact to a company's bottom line is critical. In this post, we discuss which metrics should companies pay attention to and why.
We're going to take a look at two lead generation funnels. One funnel that can be used by B2B organizations and another one by mobile apps and web-based businesses.
Tired of your marketing efforts not producing results? If so, it is time to revisit your marketing strategy.
Smart marketing starts with a strong foundation and your marketing foundation depends on your company’s ability to identify the characteristics of your best customers, the people who might buy your products and services. This detailed description of your ideal buyer is referred to as a buyer persona.
Most companies have a general understanding of who they are trying to market and sell their products to. However, they are not able to describe in detail who their ideal buyers are, their purchasing behavior, challenges and motivations.
Marketing is traditionally the voice between a company and the market. Marketing’s role is about connecting, engaging and building relationships. It is about taking product characteristics and turning them into meaningful messages that highlight the value and the benefits of products. It is about using powerful words that inspire, educate, build trust and loyalty, and prompt action.
Marketing is all about effective communication which serves as a means of connection between people. But somewhere along the way marketing has lost its human touch.
Each year retailers look forward to seasonal events, counting on their e-commerce site to boost sales.
Whether you are working on getting your website ready for the upcoming holiday season, Valentine's Day, Easter or another event, here are some tips to help your site visitors hit that "buy" button.
I recently had a conversation with a C-level executive of an engineering firm who needed marketing assistance for a product his firm would soon bring to life. The good news is that his company was thinking about how to market and promote the new product early in the process but the company had yet some work to do to solidify its strategy.
Engineering firms do a great job innovating and building new products. Even if you have a great product/market fit, however, the cliché “if you build it, they will come” is a misconception. The reality often is that if you build it, customers won’t come unless you invest in marketing and start formulating your marketing strategy and go-to-market plan well before you introduce your new product to the market.
As a technology marketing executive and now as the owner of a technology marketing firm, I get to work with many tech companies which have varying challenges. In my nearly two decades in the world of technology, there are some common patterns that I see regarding marketing mistakes that tech companies make. Here are some of the most common ones:
Freemium as a marketing strategy for technology companies
Product Launch: What to Pay Attention to When Launching a Tech Product
Failing Forward: Why Corporations Find It Difficult to Innovate