In an interview that was published on The Motley Fool in 2008, Jim Keyes, a former CEO of Blockbuster, a provider of home movie and video game rental services via a chain of retail stores, talked about the company's reluctance to invest in the digital content delivery market at the time because he did not want to risk shareholder money in a market that was a few years away from it being commercial. Mr. Keyes also thought at the time that up-and-coming companies such as Netflix and Redbox, that were operating under different business models, were not on Blockbuster's "radar screen in terms of competition."   

Netflix's initial business model was focused on the DVD rental-by-mail market, whereas Redbox specialized in DVD movie and game rentals via automated kiosks that were deployed in grocery stores, pharmacies and other places across the U.S.