• Services
  • Customers
  • Blog
  • Tools
  • About
  • Contact
  • Services
  • Customers
  • Blog
  • Tools
  • About
  • Contact
MARKETING FOR TECH

Product Launch: What to Pay Attention to When Launching a Tech Product

12/11/2017

 
-- by Tina Miteko, founder, Marketing For Tech
Picture
​In a previous article, I wrote about how companies can be better at learning from their failures so they can push their business forward. 

When launching a new technology product there are three things that must be an integral part of the product development and product launch process.

Read More

Failing Forward: Why Corporations Find It Difficult to Innovate

11/1/2017

Comments

 
-- by Tina Miteko, founder, Marketing For Tech
Picture
In an interview that was published on The Motley Fool in 2008, Jim Keyes, a former CEO of Blockbuster, a provider of home movie and video game rental services via a chain of retail stores, talked about the company's reluctance to invest in the digital content delivery market at the time because he did not want to risk shareholder money in a market that was a few years away from it being commercial. Mr. Keyes also thought at the time that up-and-coming companies such as Netflix and Redbox, that were operating under different business models, were not on Blockbuster's "radar screen in terms of competition."   

Netflix's initial business model was focused on the DVD rental-by-mail market, whereas Redbox specialized in DVD movie and game rentals via automated kiosks that were deployed in grocery stores, pharmacies and other places across the U.S.

Read More
Comments

    RSS Feed

    Recent Posts

    Freemium as a marketing strategy for technology companies

    Product Launch: What to Pay Attention to When Launching a Tech Product

    ​Failing Forward: Why Corporations Find It Difficult to Innovate

    New e-Guide: Developing Your Content Strategy

    Why You Need a Content Strategy

    3 Ways to Lose Potential Customers

    Measuring Marketing Impact: Key Performance Metrics

    ​Sales Statistics That Matter
    ​

    How to Create Powerful Marketing Messages
    ​
    How to Identify Your Ideal Customers

    Three Product Launch Mistakes to Avoid 

    How to Start Your Content Marketing Strategy

    Where Marketers Have Gone Wrong

    E-commerce Strategies That Drive Sales

    From Engineering to Launch: How to Market Your New Product

    7 Marketing Mistakes Technology Companies Make and How to Avoid Them

    How to Market and Monetize Your Mobile App 

    6 Marketing Tips for an Impactful Website Strategy

    How to Build The Right Brand Identify for Your Company

    Categories

    All
    Content
    Ecommerce
    Innovation
    Lead Generation
    Marketing Automation
    Messaging
    Mobile
    Product Marketing
    Startups
    Website

©2020 Marketing For Tech. All rights reserved | Terms of Service | Privacy
Home       Services       Blog       About     Contact