The outcome of the 2016 US elections has caused mixed feelings among the citizens of the United States and the rest of the world. 

USA now has a new President-elect but which of the two presidential nominees won the war in digital marketing leading up to the elections? Here is a closer look at the digital marketing efforts of both presidential candidates.

In order to create awareness for your business, attract and educate your potential customers you need to have a well thought-out content strategy. Depending on your business goals, a content strategy typically aims to increase the volume of incoming leads, generate awareness for your company and educate the market on ways to solve the challenges that your potential customers are facing.

​Tired of your marketing efforts not producing results? If so, it is time to revisit your marketing strategy. 

​Smart marketing starts with a strong foundation and your marketing foundation depends on your company’s ability to identify the characteristics of your best customers, the people who might buy your products and services. This detailed description of your ideal buyer is referred to as a buyer persona.

Most companies have a general understanding of who they are trying to market and sell their products to. However, they are not able to describe in detail who their ideal buyers are, their purchasing behavior, challenges and motivations.
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Creating strong content should be an integral part of your company's marketing strategy. 
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Why is content marketing different? How can your company establish a content strategy? Watch this video to learn.