Customer Case Study

Overview

Acromove is a provider of data migration and Edge Cloud solutions which bring a true cloud computing experience to the Edge. As the company prepared to bring its innovative solutions to market, Acromove faced the challenge of not only introducing a new category of technology but also educating the market on its transformative benefits. To support this mission, Acromove partnered with MARKETING FOR TECH to build awareness, establish credibility, and accelerate growth through a strategic, multi-channel marketing approach.

The Challenges

Bringing an innovative product to market comes with significant challenges. Acromove was looking to introduce its Edge Cloud solutions to the market and also educate potential customers on their benefits. Establishing credibility in a crowded space, generating high-quality leads, increasing brand awareness, and reaching a global audience were all critical to the company’s success.

• Market Education – Acromove’s innovative edge computing and data transfer products required clear communication to educate potential customers on their value and applications. Many businesses may not have fully understood how Acromove’s solutions could benefit them.
• Building Credibility – Establishing trust and authority in the industry was crucial.
• Generating Leads – Acromove needed an effective approach to attract potential customers.
• Brand Awareness – Increasing visibility in a competitive tech market was a key challenge.
• Reaching a Global Audience – The company needed to reach a global audience and different decision makers across different industries.
  
  

What We Did

To overcome these challenges, Acromove partnered with MARKETING FOR TECH. We implemented actions that tackled each marketing challenge head-on. We managed the full promotion of Acromove’s Edge computing and data transfer products including:

• Content Development: Collaborated with the company to create relevant content
• Digital Advertising: Targeted key audiences through paid campaigns.
• Social Media Management: Managed the company's LinkedIn account providing a platform to share insights and use cases, building trust over time and making the company more visible to its target audience.
• Email Marketing: Nurtured potential leads.
• PR & Media Coverage: Helped place Acromove in industry publications, enhancing its reputation. (see an example)
• Secured speaking sessions in conferences, which positioned Acromove as a credible and knowledgeable player in the Edge Computing field.
• Regional & Localized Marketing: Focused on key geographic areas emphasizing on publicity to strengthen Acromove’s presence and brand recognition in local markets.
• Video script creation for AcroTransfer product to visually demonstrate how the product worked. (Watch video here).
• Graphic design, web page design, and branding support: Ensured a strong and consistent brand identity.
• T-shirt design
• Pop-up stand and booth design for Expo