(About us)
Who
we are.
MARKETING FOR TECH is a technology marketing firm founded by a former Silicon Valley technology marketer.
(Our company)
We understand the unique marketing challenges that tech companies face because we’ve been there. We help tech companies optimize their marketing strategy and execution, working closely with you and your team. We are located in Europe and we serve clients internationally.
(leadership)
Our founder.
Tina Miteko is the founder of MARKETING FOR TECH and a seasoned technology marketing executive with extensive experience working for technology companies in Silicon Valley. She has held senior management positions at leading software and hardware companies in USA such as InQuira (acquired by Oracle), GarrettCom (acquired by Belden) and Keynote Systems (now part of Dynatrace) where she led global marketing initiatives and managed high-performing teams.
Her global perspective comes from working across the U.S. and Europe and collaborating with clients around the world. An MBA graduate of the University of San Francisco, she applies a strategic view to help technology companies grow internationally. Beyond her professional achievements, Tina shares her knowledge widely by speaking at technology and business conferences and also coaching startups on B2B marketing through partnerships with tech startup accelerator programs such as the MIT Enterprise Forum and StartSmart South Eastern Europe. She is fluent in English, Greek, and Spanish bringing cultural insight and international savvy to every engagement.
(WHY US)
Senior B2B marketing expertise at your fingertips.
Practical, commercially focused delivery.
We are senior marketers, not juniors.
Data-led decisions combined with best practices.
Flexible and scalable engagement models.
We work alongside your team, not at arm's length.
Answers to frequently asked questions.
What makes MARKETING FOR TECH different from a general agency?
MARKETING FOR TECH is a B2B technology marketing and digital marketing company founded by a former Silicon Valley technology marketer. We exclusively work on marketing products and services for technology companies, addressing complex buying cycles and technical audiences. Unlike general agencies, we understand tech buyers, enterprise and B2B sales processes, and how to position complex solutions effectively.
When does it make sense to outsource marketing?
It makes sense to outsource marketing when your company needs specialized expertise, faster execution, additional capacity beyond what an in-house team can provide, or when there is not a marketing function in-house.
Outsourcing marketing is also effective when launching new products, entering new markets, organizing special events, or when marketing needs to scale quickly without increasing internal headcount.
We already have a marketing person or team in-house. Why should we work with you?
Sometimes there may not be enough expertise or capacity to handle all aspects of marketing in-house. Even with an internal team, partnering with MARKETING FOR TECH brings specialized expertise, fresh perspectives, and access to advanced tools and industry best practices. Together, we can scale campaigns faster, provide strategic guidance, and complement your team’s skills to achieve measurable results more efficiently.
Can you manage ongoing marketing for our brand?
Absolutely. We take care of the strategy, execution, and creative — essentially handling the day-to-day marketing so you can focus on running your business, while we make sure your brand is always moving forward.
Do you handle strategy, execution, or both?
Both. A marketing strategy aligned with business objectives is essential in providing a clear direction for how a company attracts, engages, and converts prospective customers. We can both devise a marketing strategy and handle the execution of it, depending on the needs of each tech company.
Do we need to have an existing marketing team to work with you?
No, you do not need an internal team. We can work independently or complement your existing marketing staff, providing expertise, strategy, and execution without overloading your internal resources. We'd be happy to show you examples of companies that have fully outsourced their marketing to us upon request.
Which types of companies are the best fit for your services?
Typically, B2B companies which are looking to grow revenue, ramp up their marketing and commercial activity, and build brand authority.
Do you specialize in marketing specific types of technology?
We can apply our tech marketing expertise to any type of technology company from software to hardware.
We have a diverse customer portfolio spanning from industries such as:
- B2B SaaS
- Enterprise Software
- Telecom
- Information & Communication Technology (ICT)
- Edge Computing
- Energy
- Shipping
- Commodities
- Fintech
- Health
- Semiconductor
Do you work with clients on a retainer basis, project-based, or offer both options?
We offer both options to suit your needs. Project-based engagements are ideal for one-time initiatives like website launches, branding and visual identity creation, or special projects. Retainer arrangements are best for ongoing marketing support, where we collaborate closely to continuously drive growth, optimize campaigns, and adapt strategies over time. We’ll work with you to choose the model that delivers the most value for your business and needs.
How do you measure return on investment (ROI) from marketing?
Measuring ROI from marketing isn’t always straightforward. Some results are quantitative, like number of leads generated, conversions, or campaign performance, while others are qualitative, such as brand awareness and audience engagement.
Tracking quantitative metrics is critical because they provide a measurable link between marketing efforts and real business outcomes. To give an objective view of performance, we use analytics tools to monitor and measure quantitative data. This allows us to continuously optimize campaigns while also considering the harder-to-measure qualitative impact — ensuring marketing is a strategic investment that drives both immediate and long-term growth for your business.
