In order to create awareness for your business, attract and educate your potential customers you need to have a well thought-out content strategy. Depending on your business goals, a content strategy typically aims to increase the volume of incoming leads, generate awareness for your company and educate the market on ways to solve the challenges that your potential customers are facing.
Statistics show that any given time only 3% of potential customers are actively seeking to buy a new product or service. Vendors and service providers have to work hard to convince potential customers that their product or service is better than the competition.
But, what are some avoidable mistakes that companies make that could potentially turn customers away? Here are three examples that we recently encountered.
Measuring marketing performance and its impact to a company's bottom line is critical. In this post, we discuss which metrics should companies pay attention to and why.
We're going to take a look at two lead generation funnels. One funnel that can be used by B2B organizations and another one by mobile apps and web-based businesses.
How many of your prospects are ready to buy at any given time? What is the best time to cold-call? How many attempts should salespeople make to successfully reach a prospect?
The answers might vary from company to company but here is some info that you might find useful.
Many companies often do an ineffective job communicating the value of their brand, products and services to their potential customers. As companies expand their product offerings, enter new markets and acquire other companies their marketing messaging can become inconsistent and complex.
Whether you’re an established company or a startup, in the process of building a new corporate website or revamping an existing one, rebranding your company, growing by acquisition or expanding your product portfolio, the messages, headings, and words that you use to describe your company and products in your marketing materials can make or break you.
Technology firms do a great job innovating and building new products. Even if you have a great product/market fit, however, the cliché “if you build it, they will come” is a misconception.
Join our live webinar to learn:
Attendance is free but seating is limited. Register today to reserve your seat.
When: Thursday, March 10 @ 4pm EET / 9am ET
Duration: 30 minutes
We're proud to announce that we're partnering up with MIT Enterprise Forum Greece to support the startup competition of 2016.
The MIT Enterprise Forum (MITEF) Greece Startup Competition is a technology accelerating competition in which Greek startups compete for prizes.
New e-Guide: Developing Your Content Strategy
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Why You Need a Content Strategy
3 Ways to Lose Potential Customers
Measuring Marketing Impact: Key Performance Metrics
Sales Statistics That Matter
How to Create Powerful Marketing Messages
How to Identify Your Ideal Customers
Three Product Launch Mistakes to Avoid
How to Start Your Content Marketing Strategy
Where Marketers Have Gone Wrong
E-commerce Strategies That Drive Sales
From Engineering to Launch: How to Market Your New Product
7 Marketing Mistakes Technology Companies Make and How to Avoid Them
How to Market and Monetize Your Mobile App
6 Marketing Tips for an Impactful Website Strategy
How to Build The Right Brand Identify for Your Company