According to Content Marketing Institute, 70% of B2B marketers say that they will produce more content in 2017, citing lead generation and brand awareness as their two most important content marketing goals in the next 12 months.
Is your company being left behind?
Our new e-Guide titled "Developing Your Content Strategy" gives you the basics on how to get started with your content development and content marketing strategy.
Statistics show that any given time only 3% of potential customers are actively seeking to buy a new product or service. Vendors and service providers have to work hard to convince potential customers that their product or service is better than the competition.
But, what are some avoidable mistakes that companies make that could potentially turn customers away? Here are three examples that we recently encountered.
Measuring marketing performance and its impact to a company's bottom line is critical. In this post, we discuss which metrics should companies pay attention to and why.
We're going to take a look at two lead generation funnels. One funnel that can be used by B2B organizations and another one by mobile apps and web-based businesses.
Each year retailers look forward to seasonal events, counting on their e-commerce site to boost sales.
Whether you are working on getting your website ready for the upcoming holiday season, Valentine's Day, Easter or another event, here are some tips to help your site visitors hit that "buy" button.
It usually starts with something like this. Your sales team is complaining that your company needs a better website to help boost sales. Marketing understands that the website needs work and faces intense pressure from the executive team which wants the new website ready “yesterday”. In the meantime, your staff, partners, customers and analysts are all forming their own perceptions about what your company does and communicate your brand to the outside world based on the information they see on your website.
New e-Guide: Developing Your Content Strategy
Clinton vs. Trump. Who Won in Digital Marketing?
Why You Need a Content Strategy
3 Ways to Lose Potential Customers
Measuring Marketing Impact: Key Performance Metrics
Sales Statistics That Matter
How to Create Powerful Marketing Messages
How to Identify Your Ideal Customers
Three Product Launch Mistakes to Avoid
How to Start Your Content Marketing Strategy
Where Marketers Have Gone Wrong
E-commerce Strategies That Drive Sales
From Engineering to Launch: How to Market Your New Product
7 Marketing Mistakes Technology Companies Make and How to Avoid Them
How to Market and Monetize Your Mobile App
6 Marketing Tips for an Impactful Website Strategy
How to Build The Right Brand Identify for Your Company