According to Content Marketing Institute, 70% of B2B marketers say that they will produce more content in 2017, citing lead generation and brand awareness as their two most important content marketing goals in the next 12 months.
Is your company being left behind?
Our new e-Guide titled "Developing Your Content Strategy" gives you the basics on how to get started with your content development and content marketing strategy.
The outcome of the 2016 US elections has caused mixed feelings among the citizens of the United States and the rest of the world.
USA now has a new President-elect but which of the two presidential nominees won the war in digital marketing leading up to the elections? Here is a closer look at the digital marketing efforts of both presidential candidates.
Statistics show that any given time only 3% of potential customers are actively seeking to buy a new product or service. Vendors and service providers have to work hard to convince potential customers that their product or service is better than the competition.
But, what are some avoidable mistakes that companies make that could potentially turn customers away? Here are three examples that we recently encountered.
Tired of your marketing efforts not producing results? If so, it is time to revisit your marketing strategy.
Smart marketing starts with a strong foundation and your marketing foundation depends on your company’s ability to identify the characteristics of your best customers, the people who might buy your products and services. This detailed description of your ideal buyer is referred to as a buyer persona.
Most companies have a general understanding of who they are trying to market and sell their products to. However, they are not able to describe in detail who their ideal buyers are, their purchasing behavior, challenges and motivations.
We are in the process of developing a number of marketing tools which aim to help optimize your company's marketing strategy & execution. You can find them in the Tools section of our website.
Launching a new product is an exciting venture. If you are planning to bring to market a new tech product, here are three product launch mistakes to avoid.
I recently had a conversation with a C-level executive of an engineering firm who needed marketing assistance for a product his firm would soon bring to life. The good news is that his company was thinking about how to market and promote the new product early in the process but the company had yet some work to do to solidify its strategy.
Engineering firms do a great job innovating and building new products. Even if you have a great product/market fit, however, the cliché “if you build it, they will come” is a misconception. The reality often is that if you build it, customers won’t come unless you invest in marketing and start formulating your marketing strategy and go-to-market plan well before you introduce your new product to the market.
New e-Guide: Developing Your Content Strategy
Clinton vs. Trump. Who Won in Digital Marketing?
Why You Need a Content Strategy
3 Ways to Lose Potential Customers
Measuring Marketing Impact: Key Performance Metrics
Sales Statistics That Matter
How to Create Powerful Marketing Messages
How to Identify Your Ideal Customers
Three Product Launch Mistakes to Avoid
How to Start Your Content Marketing Strategy
Where Marketers Have Gone Wrong
E-commerce Strategies That Drive Sales
From Engineering to Launch: How to Market Your New Product
7 Marketing Mistakes Technology Companies Make and How to Avoid Them
How to Market and Monetize Your Mobile App
6 Marketing Tips for an Impactful Website Strategy
How to Build The Right Brand Identify for Your Company