Marketing is traditionally the voice between a company and the market. Marketing’s role is about connecting, engaging and building relationships. It is about taking product characteristics and turning them into meaningful messages that highlight the value and the benefits of products. It is about using powerful words that inspire, educate, build trust and loyalty, and prompt action.
Marketing is all about effective communication which serves as a means of connection between people. But somewhere along the way marketing has lost its human touch.
As a technology marketing executive and now as the owner of a technology marketing firm, I get to work with many tech companies which have varying challenges. In my nearly two decades in the world of technology, there are some common patterns that I see regarding marketing mistakes that tech companies make. Here are some of the most common ones:
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